Jayson Krause Jayson Krause

When it Comes to Engagement, WIIFM Always Wins

WIIFM—“What’s In It For Me?”—it’s the silent operator, constantly shaping our decisions, driving our actions, and influencing the way we engage with the world. It’s not some selfish mantra; it’s the truth about human behaviour. Whether we like to admit it or not, WIIFM is always running in the background, steering us toward what matters most to us.

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Jayson Krause Jayson Krause

The Downside of Results-Oriented Cultures

Over the years, I’ve worked with numerous organizations that take great pride in being “results-oriented.” On paper, this sounds like a great value: it’s clear, measurable, and focused on performance. But time and time again, I’ve seen how an obsession with results backfires, often making individuals blind to obvious solutions

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Jayson Krause Jayson Krause

How Organizations Engineer High Engagement

Let’s get one thing straight: high engagement isn’t a “nice-to-have.” It’s essential. Organizations that know how to foster true engagement don’t just see incremental gains in productivity—they see transformative shifts in culture, performance, and long-term success.

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